Right Marketing can Change your business in 12 Months

Is this going to be your year for turning on the power of marketing and sales in your business? If your answer is yes, here are eight keys to success:
1. Focus on the Client’s Profits, Not Your Own There is a limited demand for routine tax return preparation services or will preparation, but there is unlimited demand for professionals who help clients improve profits!
2. Don’t Hibernate During Compliance Season Clients are never more interested in help with their business than when confronted with last year’s financial results or with their tax liability. Plan now for cross-selling to each client you meet with during this filing season. Augment the effort with preprepared press releases, articles, and mailings.
3. Build Relationships with Your Clients’ Team Members This year, plan to meet with your top 10 clients’ other professionals. These people are the movers and shakers in your community. By creating a team working for your client, you will also have created a referral team that works for you.
4. Develop a Unique Selling Proposition, and Quit Talking about Fees When meeting with prospects, focus on the value you can offer, and on what makes you different from your competitors. Fee terms should almost be an afterthought.

5. Learn to Ask Better Questions Knowing how to ask good questions is the foundation of being an effective advisor. Through questioning, you learn what you need to know to help your clients.
6. Help Clients Prepare for the Future Clients are more interested in today and tomorrow than they are in yesterday. Help your clients use your services as a foundation for making better judgments and business decisions.
7. Prepare a Services Matrix Prepare a matrix of your largest clients and services used. Probably 5% of your clients (including families and controlled groups) make up over 50% of your revenue. Use the matrix to determine your best opportunities.
8. Always Give More Than You Promise Always exceed your client expectations by 1% and you will have a continuous flow of delighted clients. Sometimes, under pressure, you may promise delivery of a report before it can realistically be done. Learn to manage expectations by promising the outside date, not the earliest. Then deliver earlier.

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