How to Improve your Sales Performance

Don’t Sell Product or Services, You sell customer NEED.

Always assume your prospects will buy only what they need. How can you convince them of that need? Highlight the features of your product or service that reduce costs and solve problems for the customer.

Create and maintain favorable attention

Effective marketing, strong sales skills, and strategic questions are the keys to creating favorable attention. Diligent follow-through and in addition customer service are the keys to maintaining it.

Ask, listen, and act.

Better than any others, these three words summarize success in sales. Your questions must be creative, planned, relevant, and direct. Your listening skills must be highly developed. You must respond and take action that proves that you listened to the customer and want the sale.

Take the responsibility but not the credit.

Realize that you are the player’s leader. The company looks to you for direction and supports your effort. To build a strong support team willing to go the extra mile when you need it, give your team the credit for everything that goes right, and take the blame when it goes wrong.

 Develop your attitude.

Your attitude is controllable. Overcome your fears. Change the philosophy that limits your success. Your thought habits control your commitment, enthusiasm, persistence, resilience, happiness, and confidence. Be aware of them, decide which ones are unproductive, and then make a commitment to change. With time and effort, you can become the person you want to be

Maximize your time.

Focus on your goals. Test every activity for its importance and urgency. Create an ideal schedule, and test your actual time use against it daily. Remember, just one hour a day used more productively adds up to more than six extra weeks of productive time a year.



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Mehnaz Nan
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